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Publisher research

Link building

Evidence to collect for broken link building

Collect broken link building evidence from the source hyperlink, destination response and replacement fit. Avoid treating access failures as confirmed broken resources.

· 4 min read

Link building

Prepare a link outreach handoff for your agent

Prepare a link outreach handoff with page evidence, destination fit, contact provenance and approval state so an agent can draft accurately and avoid duplicate contact.

· 4 min read

Link building

A link reclamation checklist

Use a link reclamation checklist to prove what changed, inspect your destination and prepare a useful correction request with dated evidence and clear ownership.

· 4 min read

Link building

How to judge publisher relevance

Judge publisher relevance by audience, page context and editorial rules. Keep observable evidence separate from third-party metrics before choosing an outreach prospect.

· 4 min read

Link building

How to evaluate resource page opportunities

Evaluate resource page opportunities through audience fit, useful additions, accessible destinations and the publisher’s actual submission rules before outreach.

· 4 min read

Link building

How to review unlinked brand mentions

Review unlinked brand mentions by confirming identity, checking existing hyperlinks and choosing a destination that helps the reader before preparing any request.

· 4 min read